DMARC AI vs Sendmarc for MSPs
Two MSP-positioned DMARC platforms with very similar value props. Where they diverge — pricing model, caps, transparency — is what matters once you operate at portfolio scale.
Sendmarc and DMARC AI are the closest comparison in this set. Both pitch the same MSP narrative: multi-tenant dashboard, partner portal, managed-services packaging.
The practical difference is pricing transparency and the shape of the Basic tier. Sendmarc's published Basic Reporting plan carries caps on domains, users, emails, and report history; Premium is quote-based for larger or managed deployments. DMARC AI's Basic monitoring is unlimited domains (*fair use policy), fully free, with Premium priced publicly per active domain (€10 → €1.70, volume-based) and inactive Premium domains free.
If you want predictable, on-the-website pricing you can quote to a prospective client during the first call — without a Premium quote cycle — the model matters.
Pricing transparency
Published per-domain pricing
Premium pricing is on the website: €10 → €1.70 per active Premium domain (volume-based). No quote cycle to introduce a client.
Basic tier
Unlimited Basic monitoring
Basic monitoring covers unlimited domains (*fair use policy) and unlimited users, with 12 months of report history retained — free. Onboard the full portfolio without negotiating caps on domains or seats.
EU + Dutch
EU presence, Dutch + English support
EU data residency considerations and Dutch-language support out of the box. Useful if your customer base sits in the Benelux or wider EU.
Side-by-side: DMARC AI vs Sendmarc
Both platforms position themselves as MSP-friendly. The differences are in the pricing model, the shape of the Basic tier, and the transparency you get without entering a sales cycle.
| Category | MSP-positioned DMARC platform Sendmarc | MSP-first DMARC platform DMARC AI |
|---|---|---|
| MSP fit / positioning | MSP-focused DMARC platform + managed-services packaging. Partner/MSP platform approach. | Built specifically for MSPs with a multi-tenant delivery model from day one. |
| Pricing model (MSP lens) | Public pricing includes a capped Basic Reporting plan; Premium is quote-based for larger or managed deployments. | Basic monitoring: unlimited domains (*fair use policy), free. Premium: published €10 → €1.70 per active Premium domain (volume-based). Inactive Premium domains free. |
| Domain limits / caps | Basic Reporting lists caps on domains, emails, history, and users. Premium positioned for broader / unlimited needs (via quote). | Basic: unlimited domains (*fair use policy), unlimited users, 12 months of report history retained — free. Premium billed only for active Premium domains; inactive Premium free. |
| Multi-tenant / client management | MSP narrative includes partner / MSP platform approach. | Fully multi-tenant MSP platform — manage many clients from one dashboard. |
| Client access / reseller motion | MSP / managed-services motion; partner portal approach implied. | MSPs grant access to their own clients, enabling resale of monitoring and reporting with shared visibility. |
| Hosted protocols | Covers DMARC and adjacent controls (SPF / DKIM / BIMI included / positioned); additional reporting features appear in plan list. | Hosted DMARC, hosted SPF, hosted BIMI + monitoring / reporting. |
| SPF flattening / 10-lookup limit | SPF management is part of the platform positioning; explicit "flattening" is not consistently emphasized on core pages. | SPF flattening included (hosted SPF) to handle the 10-lookup constraint at scale. |
| Alerts / detection | Emphasizes monitoring and alerting capabilities as part of the platform story. | Smart alerting with filtering to reduce noise across large domain sets. |
| Support model | Support / managed services are a key part of the offering and packaging. | Context-aware AI Assistant provides instant, in-product support on top of mailbox and phone support. |
| SSO | SSO is included in higher tiers / Premium capabilities (gated by tier). | SSO module supported. |
| API / automation | Not consistently front-and-center in MSP product pages; emphasis is on platform + managed services. | API-first architecture (integration and automation focus). |
| Languages / localization | English-first web presence (multilingual support is not clearly positioned on core pages). | Support + solution available in Dutch and English today. |
- Sendmarc
- MSP-focused DMARC platform + managed-services packaging. Partner/MSP platform approach.
- DMARC AI
- Built specifically for MSPs with a multi-tenant delivery model from day one.
- Sendmarc
- Public pricing includes a capped Basic Reporting plan; Premium is quote-based for larger or managed deployments.
- DMARC AI
- Basic monitoring: unlimited domains (*fair use policy), free. Premium: published €10 → €1.70 per active Premium domain (volume-based). Inactive Premium domains free.
- Sendmarc
- Basic Reporting lists caps on domains, emails, history, and users. Premium positioned for broader / unlimited needs (via quote).
- DMARC AI
- Basic: unlimited domains (*fair use policy), unlimited users, 12 months of report history retained — free. Premium billed only for active Premium domains; inactive Premium free.
- Sendmarc
- MSP narrative includes partner / MSP platform approach.
- DMARC AI
- Fully multi-tenant MSP platform — manage many clients from one dashboard.
- Sendmarc
- MSP / managed-services motion; partner portal approach implied.
- DMARC AI
- MSPs grant access to their own clients, enabling resale of monitoring and reporting with shared visibility.
- Sendmarc
- Covers DMARC and adjacent controls (SPF / DKIM / BIMI included / positioned); additional reporting features appear in plan list.
- DMARC AI
- Hosted DMARC, hosted SPF, hosted BIMI + monitoring / reporting.
- Sendmarc
- SPF management is part of the platform positioning; explicit "flattening" is not consistently emphasized on core pages.
- DMARC AI
- SPF flattening included (hosted SPF) to handle the 10-lookup constraint at scale.
- Sendmarc
- Emphasizes monitoring and alerting capabilities as part of the platform story.
- DMARC AI
- Smart alerting with filtering to reduce noise across large domain sets.
- Sendmarc
- Support / managed services are a key part of the offering and packaging.
- DMARC AI
- Context-aware AI Assistant provides instant, in-product support on top of mailbox and phone support.
- Sendmarc
- SSO is included in higher tiers / Premium capabilities (gated by tier).
- DMARC AI
- SSO module supported.
- Sendmarc
- Not consistently front-and-center in MSP product pages; emphasis is on platform + managed services.
- DMARC AI
- API-first architecture (integration and automation focus).
- Sendmarc
- English-first web presence (multilingual support is not clearly positioned on core pages).
- DMARC AI
- Support + solution available in Dutch and English today.
Where DMARC AI fits an MSP practice better
Four advantages that compound when you operate across many client tenants.
Pricing you can quote in the first call
Premium pricing is on the website: €10 → €1.70 per active Premium domain by volume. No quote cycle, no "contact us." Whether you have 20 active Premium domains or 200, you can model the cost before you talk to anyone.
Basic monitoring without per-domain caps
Domains and users are uncapped on the free Basic tier; report history is retained for 12 months. You can put every client domain you have under monitoring on day one, without negotiating which ones make the cut.
API-first for ticketing and PSA integration
Webhooks and a documented API surface that fit into ConnectWise, Halo, Autotask, and the rest of the PSA stack. Alerts route to the queue where your engineers already work.
EU presence and Dutch-language support
EU-based platform with first-class Dutch support — useful if your customer base sits in the Benelux or has EU data-residency expectations.
Which one fits your practice?
Choose Sendmarc when…
You are already a Sendmarc partner with an established managed-services relationship and the renewal cycle isn't soon. The Premium quote cycle isn't a friction point for your sales motion.
Your client base does not include a meaningful Dutch-language segment and EU data-residency isn't part of your sell.
You prefer a vendor with strong managed-services packaging where the support model is part of the contract value.
Choose DMARC AI when…
You want to publish a price on a tool page (or send a one-line email to a prospect) and have them know what active Premium domains will cost — without a quote cycle.
You run a portfolio where many client domains will sit in monitoring and only some will graduate to active Premium management. The inactive-Premium-is-free model is the closest fit to that reality.
Your client base includes Dutch-speaking organizations or you need to point to EU data-residency in your sales conversation.
You want API + webhooks documented and supported on day one, not gated to higher tiers.
From manual to managed
Predictable economics, transparent caps, EU presence
The hardest part of running DMARC as a service line isn't the protocol work — it's the unit economics. Every additional client domain you put under monitoring needs to either generate margin or sit at zero marginal cost.
DMARC AI is built so that domains can sit in Basic monitoring at zero cost indefinitely. Only the domains that benefit from active Premium AI management get billed. The pricing is published. Basic has no caps on domains or users (report history is retained for 12 months). And the platform is EU-rooted with Dutch + English support.
- Premium pricing published per domain (€10 → €1.70 by volume)
- Unlimited Basic monitoring (*fair use policy) on domains and users (12 months of report history retained)
- EU data-residency considerations explicit
- Dutch + English support today
- API + webhooks for PSA integration documented and supported
Try the free DMARC AI checkers
Run the free checkers on any prospect or client domain before the comparison conversation.
DMARC Checker
Verify the DMARC record, policy, alignment, and aggregate-report destinations of any domain.
Open tool verifiedSPF Analyzer
Count DNS lookups against the 10-lookup limit, find void lookups, detect over-permissive +all qualifiers.
Open tool keyDKIM Validator
Fetch and validate any selector / domain pair.
Open toolContinue reading
Background reading from the DMARC Academy.
Why DMARC AI for MSPs
The positioning argument in detail: multi-tenancy, pricing model, AI assistance, EU presence.
4 min readDMARC explained — Complete guide
Tags, policies, alignment, aggregate vs forensic reports, and a phased rollout plan.
8 min readSPF — Complete guide
Every mechanism and qualifier, the 10-lookup limit, void lookups, and how to keep production SPF records sane at scale.
7 min readFrequently asked questions
Is Sendmarc more expensive than DMARC AI for a typical MSP portfolio? expand_more
The honest answer is "you cannot tell without going through Sendmarc's Premium quote cycle." Sendmarc publishes its Basic Reporting tier with caps but not a per-domain Premium price. DMARC AI publishes Premium pricing on the website: €10 → €1.70 per active Premium domain by volume, with inactive Premium domains free. Whether one is cheaper for your specific portfolio depends on your active-Premium mix, which DMARC AI lets you model before any conversation.
Can I migrate my existing Sendmarc clients to DMARC AI without downtime? expand_more
Yes. The standard pattern is to add DMARC AI's rua= address to the existing DMARC TXT records alongside Sendmarc's during the transition window. Aggregate reports flow to both platforms simultaneously; nothing breaks at the receivers (Gmail, Microsoft, Yahoo). Once you're confident DMARC AI is receiving what you need, you remove Sendmarc's address at the renewal moment.
Does DMARC AI support SSO? expand_more
Yes, an SSO module is available so MSP staff (and client users when you grant access) authenticate through your existing identity provider rather than maintaining a separate password — without being gated to a higher tier.
Is DMARC AI available in Dutch? expand_more
Yes. Both the platform and support are available in Dutch and English today. EU data-residency considerations are explicit; the platform is EU-rooted.
What does "unlimited Basic monitoring" actually mean? expand_more
There is no per-domain cap on Basic monitoring (subject to a fair use policy) and no cap on users. Aggregate report history is retained for 12 months on the Basic tier. You pay nothing for any domain that stays at Basic; pricing only kicks in for the specific domains you elevate to Premium AI management.
Can my clients log in to see their own DMARC dashboards? expand_more
Yes. MSPs grant their own clients scoped access to the dashboard for the domains they own. This is how most of our partners resell monitoring and reporting as a recurring service — clients see the value, the MSP retains operational control.
Onboard your portfolio in Basic monitoring first
No quote cycle. Published pricing. Unlimited free Basic. Pay only for the domains you actively manage with Premium AI.